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About  Us

Freedom Focused was incorporated in 2005 with the VISION of increasing the personal and professional freedom of individuals everywhere.

Our MISSION is to provide cutting edge personal development training based on the principles of the Self-Action Leadership (SAL) theory and model.

Freedom Focused is located in Conroe, Texas, a suburb of Houston, TX.

Jordan Jensen, Ed.D., CEO and Founder

Jordan Jensen Jordan Jensen founded Freedom Focused in 2005. In the company's earliest days, Jensen delivered keynote speeches and taught personal leadership seminars to high school and college students. In 2007, Dr. Jensen began facilitating soft-skill training courses for corporate audiences. To date, he has given or facilitated over 600 speeches and live trainings on a dozen different topics in 44 U.S. States, 5 Provinces of Canada, 9 Counties of Great Britain, Washington D.C., Puerto Rico, and the U.S. Virgin Islands.

Dr. Jensen has provided training or consulting for a variety of Fortune 500 and other corporations such as: British Petroleum (BP), Phillips 66, ConocoPhillips, Subsea 7, Enbridge Energy, DuPont, and Olympus. He has also provided training and consulting for the U.S. and Canadian governments, all five branches of the U.S. military, and Atlanta & Houston public school districts.

Dr. Jensen has been writing professionally since 1995 and has authored four books and hundreds of articles in newspapers and other periodicals. The Self-Action Leadership theory and model were developed as a result of his doctoral research.

Jordan's passion and depth of knowledge on self-leadership is a direct outgrowth of his personal experiences overcoming adversity and turning personal & professional failure into success. Read more about his personal self-leadership journey:

Jordan's Self-Leadership Journey

An avid runner, Jensen is a former State Champion and All-American middle-distance athlete and has completed 13 marathons. He lives in the Houston, Texas area with his wife and two children.

Known for his polished skill as an orator, Dr. Jensen has received rave reviews throughout the English speaking world for his unique capacity to connect with audience members, keep them highly engaged, and inspire them to take action on the principles he teaches.

How can Dr. Jensen contribute to the growth and freedom of your organization?


Praise for Self-Action Leadership (Publication in September 2015)

"In Self Action Leadership, Jordan Jensen has assembled a leadership masterpiece anchored steadfastly in true principles of human behavior and philosophy. In wonderfully written prose, Jordan reminds us of who we are and what it takes to live and lead with honor. Moreover, he challenges us to live up to the high calling of being human beings with a special mission on this Earth. To accomplish our mission, we must do two major things: grow in our sense of personal responsibility, and in turn, care for others and help them to do the same. I grappled with these two areas in a primal way during more than five years as a POW in Vietnam. Now I'm thrilled to see how Jordan has laid out SAL by using the vehicle of story to illuminate his own, unique journey of transcending adversity. In so doing, he has inspired us all to become who we are capable of becoming. Bravo!"
- Colonel Lee Ellis, U.S. Air Force Retired. Vietnam POW survivor. Author of Leading With Honor: Leadership Lessons from the Hanoi Hilton.
"There is no more important contributor to your own effectiveness than how you lead yourself. If you want to learn a great deal about the latest thinking on self-leadership, read this book."
- Charles C. Manz, Ph.D., Nirenberg Chaired Professor of Business Leadership at The University of Massachusetts, co-author of Mastering Self-Leadership: Empowering Yourself for Personal Excellence, and father of the self-leadership field.
"While a number of books and articles have been written on the topic of self-leadership, Jordan Jensen's Self-Action Leadership goes deep below the surface level of basic self-leading strategies and accompanying examples to provide an in-depth examination of how self-leadership processes can be woven effectively into the fabric of one's life. A deeply personal and richly emotive narrative, Self-Action Leadership takes the reader on a journey of self-discovery, providing one of the most detailed and applied treatments of self-leadership concepts currently available."
- Jeffery D. Houghton, Ph.D., Associate Professor of Management and leading self-leadership scholar, West Virginia University
"Jordan Jensen has written a thorough, intense, and illuminating autobiographical volume about how to lead self. His story, compounded by OCD and a determination to improve, will help others reflect on how they might best lead themselves, given whatever genetic endowment or mimetic inheritance they may have received. Jordan's depth of analysis and self-insight will inspire others to take a similarly in-depth review of who they are who they want to be, at least once before they die, a journey well worth the effort."
- James G.S. Clawson, Ph.D., Professor at The Darden Graduate School, The University of Virginia (retired), and author of Level 3 Leadership: Getting Below the Surface
"Reading this book may be the most worthwhile thing you do this year. I hope the message of Self-Action Leadership makes its way into the minds and hearts of students, parents, and business professionals everywhere. Its presence in the literature is a service to our Country."
- David G. Anthony, Ed.D. CEO of Raise Your Hand Texas and former Superintendent of the Cypress-Fairbanks Independent School District, Houston, TX.
"Jordan Jensen has accomplished a task that is very difficult for any author to achieve, and that is to produce a single text that is highly relevant to multiple audiences at the same time. Because of the universal applicability of basic self-leadership principles, his message is germane not only to persons struggling with OCD, depression, or other forms of mental illness, but to civic leaders, business professionals and workers of all kinds, educators, students, parents, and children: in short, to everyone. Indeed, I do believe that virtually anyone who reads this book will be able to take something away from it that will improve his or her life in a significant way."
- Christopher P. Neck, Ph.D., University Master Teacher, Arizona State University, and co-author of Self-Leadership: Empowering Yourself for Personal Excellence and Management
"Most of us have challenges that we seek to explain through our genetic pre-dispositions. It is the select few who consider their internal resources and make the choice to master those challenge. Dr. Jensen, through his own experiences and research, has taken the latter path: the road less traveled. Anyone who seeks greater insight into their inner struggles, and desires the tools to overcome those struggles: to master self, will find this book a must read!"
- Bruce H. Jackson, Ed.M, MBA, MA, Ph.D., MPA, Founder and CEO of The Institute of Applied Human Excellence, and author of Finding Your Flow: How to Identify Your Flow Assets and Liabilities—The Keys to Peak Performance Every Day
"Dr. Jensen shares insightful stories and powerful principles that create an incredibly solid foundation of self-leadership knowledge, but he doesn't stop there. The reader is also guided through the same process of self-discovery that Dr. Jensen himself went through to become a self-leader. The combination of sound philosophy and guided self-exploration make this book a truly unique and powerful tool in creating self-leaders."
- Josh Rohatinsky, MPA, NCAA Division I Cross-Country Champion ('06), former professional distance runner, and VP of Operations for Brooksee, LLC
"Any student would benefit from the principles of Self-Action Leadership that Jordan Jensen teaches. Unfortunately, too many young people today don't learn these principles in their homes. If they don't pick them up somewhere, they are at a disadvantage in life."
- Joseph N. Jensen, M.A., Principal, Orem Junior High School, Orem, Utah
"As a high school English teacher who also facilitates a Student Leadership class, I was thrilled to learn about this insightful guide to self-leadership that can be used as a resource in classes just like mine. Thank you Jordan! As an educator, it is encouraging to know there are people out there like Dr. Jensen who are working hard to support administrators, teachers, parents, and students alike. I am confident his message of Self-Action Leadership will help to provide the guidance our youth so desperately need to become effective self-leaders and productive members of society."
- Shannon Lindholm, High School Teacher, Magnolia, Texas
"Dr. Jensen, through his experience teaching, brings to light the importance of teaching leadership and character inside the classroom. Teachers will feel empowered to impact youth outside of prescribed curriculum through their better understanding of Self-Action Leadership."
- James Fraser, Teacher and Coach, Caney Creek High School, Conroe, Texas.
"If you find yourself in Hell, you might be lucky enough to come across this book. Psychotherapists, such as myself, can show you a path, but Jordan outlines individual footsteps you can follow to freedom. Jordan approached his OCD and depression with unusual determination and proactivity. His story offers an inspiring model of a patient's full acceptance of responsibility for one's own treatment that is paramount to a successful outcome. His theory and model, the result of keen self-awareness, reflection, and study, offer hope for those who those who struggle with mental illness and other life challenges. He has demonstrated the courage required to take the first steps, as well as the commitment to keep going."
- Irene Tobis, Ph.D., Professional Counselor and former President of OCD Texas, an affiliate of the International Obsessive-Compulsive Disorder Foundation (IOCDF)
"Dr. Jensen's narrative of his battle with OCD is brutally honest. He takes the reader inside the mind of a young man struggling to understand himself, to be accepted by his peers, and eventually how to overcome great odds and succeed. If you have OCD, know someone who has OCD, or counsel people with this devastating personality disorder, this book is a must read."
- Lieutenant Colonel Stephen L. Jensen, U.S. Air Force Fighter Pilot (F-15 Eagle), Retired
"Jordan Jensen's empowering book shares candid personal insights into the challenges of living with OCD and the broadly applicable process he has been using to continually overcome it. We have read about several different mental health challenges, but never as a firsthand account written in such a detailed and self-disclosing fashion. It reads like a page-turner novel that is coupled with a powerful process of improving one's ability to self-lead. Jordan's explanation of Self-Action Leadership is applicable to all. Thanks Jordan!"
- Brad and Elizabeth Chappell, Father, mother, financial advisor, and writer

Endorsement Quotes From Seminar Attendees

  • "I have been to several seminars. This was the best delivered. Jordan was knowledgeable, well spoken, excellent speaker. Great!"
  • "Jordan did a great job presenting the seminar, he was very knowledgeable and kept the seminar running smoothly while fielding all questions and open dialogue. Jordan's recall of quotes is phenomenal and very applicable to the topics he presents."
  • "The seminar was almost perfect in all aspects: Jordan is a very talented speaker and there is an integrity that shows through in his examples and his general presentation of the material."
  • "Jordan was excellent!!! Thank you for delivering the materials in such a clear, concise manner coupled with great stories."
  • "Jordan told us a great deal about his own journey of self-leadership, which was very authentic and credible"
  • "The material was excellent and was what I needed. The leader did an outstanding job delivering the course material and everyone was engaged."
  • "I thought the seminar was excellent. I am excited to implement what I have learned in my business. Hoping to attend more seminars."
  • "Great job interacting with people and different concerns."
  • "Jordan was a great speaker; enthusiastic and it was easy to interact with the group."
  • "Very knowledgeable leader, very interesting anecdotes and well prepared, good pace."
  • "Jordan set a relaxed atmosphere for learning."
  • "Jordan Jensen was an amazing facilitator who knew how to keep the audience engaged at all times during the training seminar."
  • "Jordan was very kind, respectful and knowledgeable. I thoroughly enjoyed this seminar"
  • "Jordan utilized all materials, took time to answer questions. Mostly I was impressed with the technique he used on a talkative and disruptive attendee. Good Job - So professional!"

Endorsement Quotes From Students

"As I read Jordan's book my eyes became opened to a world of opportunities I never knew existed. I truly felt inspired and uplifted as I realized the great potential I have to make a difference in the world and in myself."
- Lindsey Ashton, High School Senior
When life is beating you up and you think there is no reason to continue this book will help you not only see, hope but how to achieve it. It is an inspiration to read.
- David Lewis, High School Senior
"As a student in high school, who is constantly running into the problems and drama of a teenage life, this book has raised my level of maturity, increased my confidence to do what I feel is right, and infuse me with the courage to strap my backpack and smile on day after day. To any student anxious for a more self-fulfilling day, courage creating week, and happier life, this book is a must!"
- Brady Rice, High School Senior
"Jordan's book helped me get my life on track. Now I know that I can succeed."
- Erin Christiansen, High School Student
"The thing I liked most about Jordan's book is that it made me feel like I can actually gain control of my life. It gave me hope."
- Ashley Baker, High School Student

An American and Texas Company:

Freedom Focused is proud to be an American company based based in the great city of Houston in the great state of Texas.

At Freedom Focused, we know that a student's school citizenship, or an employee's corporate citizenship is reflective of their civic citizenship. In other words, if you are a good citizen of your state and nation, you are more likely to be a good member of the school you attend or the organization you support.

In the words of President Theodore Roosevelt, "a [person] must be a good patriot before he can be...a good citizen of the world," and that, "the most useful member of the family of nations is normally a strongly patriotic nation."

At Freedom Focused, we are proud of our rich heritage as Americans and Texans.

We likewise encourage citizens of all other states and nations to become good citizens and patriotic persons who strive for excellence in all organizations of which they are members.

Watch a clip of Dr. Jensen's personal feelings about his country:

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